Digital Marketing Specialist

Hong Kong
Senior Executive

As a B2B Marketer, you will handle marketing efforts for brand awareness and lead generation, web site development and content curation for organic and paid channels.


  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels


  • Degree in marketing or a related field
  • Must be FLUENT in ENGLISH
  • Proven working experience in digital marketing
  • Experience in SAAS or App marketing is required
  • Experience with both organic (SEO) and paid channels (Paid digital ads on social media + google) required
  • Some proficiency at managing CRM & automation is required (experience with Hubspot CRM + Marketing a definite plus)
  • Experience in Hospitality preferred but not required.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, Segments, Mixpanel, Clevertap & similar
  • Solid Knowledge of SEMrush, Moz, or other SEO tools.
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Ads campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement